With gloomy economic conditions on the horizon, investing in professional development has never been more important. To retain staff and maintain culture, organizations must make leadership development, wellbeing initiatives and team-building a priority, not an afterthought. In the face of tightening budgets, digital coaching enables organizations to do this in an accessible and scalable way.
However, for many companies, offering career and executive coaching is unchartered territory. It can be overwhelming trying to keep track of each employee's progress, especially as your business grows. Whether you're a coach yourself, a team leader, or HR professional, you may be seeking a way to streamline the coaching process while still providing a personalized experience.
Digital coaching platforms are built to systemize your workflow and help you provide the best possible results for your business. However, not all coaching software is created equal. While some excel at helping you with the admin side of your business, it’s tough to find a tool that helps you with the most important piece: effective coaching.
Read on to learn about the different digital coaching platforms on the market — and how to choose the best one for your needs.
Digital coaching platforms exist on a spectrum. They can do anything from client management and payment processing to actually facilitating coaching sessions. So, the best coaching app will depend largely on your organization's needs.
If you are running an online coaching business, you'll need a tool that handles the admin side of things. Think, intake forms, invoicing, payment processing and scheduling sessions. This enables you to run and scale your coaching services efficiently.
At the enterprise level, organizations typically need a tool to run their employee coaching sessions. Digital coaching platforms like BetterUp, CoachHub and Hello Ezra connect individuals to professional coaches, via audio or video sessions. These platforms can be great for kickstarting the coaching journey. However, they tend to be challenging to scale, and exist in a silo — that is, clients work on their goals individually, with limited opportunity for collaboration with teammates.
As the world's first AI-based coaching app, Fingerprint for Success goes beyond basic coaching admin. We offer a powerful, all-in-one solution for your organization's personal development needs. At the individual level, we uncover eye-opening insights into each employee's motivations, strengths and blindspots. Coachees can also set personal goals, and work towards them in structured sessions with our AI coach, Marlee.
However, perhaps the most notable thing that sets F4S apart from other digital coaching platforms is our unparalleled team collaboration and performance tools. Our robust real-time tools and dashboards make it easy for teams to identify synergies and potential areas of friction. This takes the guesswork out of optimizing dynamics, resolving conflict and building high performing teams.
We also have a directory of experienced coaches, each with their own unique coaching styles. This powerful ecosystem allows us to serve coaches, individuals and enterprises alike.
If you're a coach, consultant or C-suite executive looking to invest in a coaching app, it pays to know what actually matters. Here are some of the essential features to look for.
The best digital coaching platforms don't offer everything but the kitchen sink. Nor do they have an overly complex interface. They focus on what's important (facilitating effective, personalized coaching). That said, if you're building a coaching business online, here are some other online coaching tools you might choose to invest in.
Ready to find the right online platform for your organization's coaching needs? Read on to learn about some of the top virtual coaching companies.
Based on 20+ years of research, Fingerprint for Success is a digital coaching platform that combines human coaching with powerful AI technology to deliver superior results. Our evidence-based assessment tools are 90% accurate at predicting the 48 motivations that drive human behavior at work.
This makes it extremely effective for identifying the blind spots that hold organizations back from achieving their goals. Our suite of collaboration and performance tools facilitate coaching teams, as well as individuals — further solidifying our reputation in the coaching marketplace as a powerful all-in-one solution.
Everyone! From employees and entrepreneurs, to organizational leaders at large enterprises, F4S has a transformative coaching program for people at all levels. We even have a community of coaches, who use our coaching tools and directory to supplement their own offering.
We pride ourselves on making coaching accessible so it's completely free to get started with F4S. Our free plan includes our revolutionary assessment and access to one 8-week AI coaching program. You can also view and compare results with up to three connections.
We also have advanced features, available for organizations of any size. Our premium plans start at just US $9.60 per month, and provide unlimited courses and insights. Learn more about F4S's pricing plans.
“F4S allows you to analyze a person’s characteristics and natural fallbacks, which allowed us to focus on matching ‘profile needs/wants’ rather than geography and time zones. These deep insights lead to positive outcomes for mentors and mentees, as they are being actively heard, helped, and coached to achieve their desired outcomes. All subjectivity is removed and we focus on the employee needs and growth to foster an environment of inclusion, support, and belonging.”
Lorraine Longato, Business Innovation Strategist, SAP
“Fingerprint for Success is a tool that practically sells itself. It's one of the most powerful ways of gaining insight on how to best create strong and high-performing teams."
Dianne Gatto, Change manager, and business coach
NudgeCoach is a digital platform, designed to help coaches provide a seamless coaching experience through goal-setting, progress tracking, and messaging.
If you’re willing to put forth a little upfront effort, Nudge Coach puts the power of personalization in your hands by giving you an easy way to build your own coaching app. This can be a great alternative to creating an online course.
NudgeCoach is best suited for wellness professionals, such as health coaches, nutritionists, personal trainers. However, it can also be used by career and life coaches, to put their programs on autopilot.
Nudge Coach is free for up to five clients. Their Grow plan supports up to 50 clients at $60/month paid monthly. To access features like data exports and multiple accounts, upgrade to Scale, which supports up to 100 clients at $100/month paid monthly. Lastly, you can access white labeling, at $600/month.
“What I like about this application is how user friendly it is, and it becomes almost indispensable for the development and planning of the day. If you have a coach dedicated to you can achieve wonders in the weight loss. It is worth trying because it is worth losing weight with joy."
Christina Marcano, via GetApp1
“Depending what you’re looking for, this is a great coaching software that you can mould into being your own software with tons of flexible options!"
Benjamin, via GetApp1
Coaching Loft has a fairly robust set of features if you need help with the business side of online coaching, including booking, contracts and invoicing. It has some features for actual coaching, too, such as assessment templates and a library of more than 500 coaching questions. However, it doesn’t provide any premade coaching programs for your clients to participate in.
The platform is ideal for coaches and therapists who are looking for a solution to manage their practice, allowing them to save time and focus on delivering high-quality coaching and therapy services to their clients.
Coaching Loft has a free membership for up to two clients. To access premium features such as appointment scheduling pages, agreements, invoices and rating and feedback, you would need to upgrade to the Core membership for $20/month. There are three paid tiers available, and all come with a free 14-day trial.
“The progress tracking is very important, for any coach who love seeing their clients progress. The easy of scheduling appointments is also a great feature and alerts for upcoming sessions which is another plus. It's very easy to use and management is a breeze."
Amy F via GetApp2
“It’s easy and simple to use. Quite intuitive. Keeping my notes organized. Keeping my files in the right places. The huge coaching questions database is just simply amazing, and the goals, milestones and actions setting and live tracking with clients is just a savior. No more dead space in-between coaching sessions."
Wassim K via GetApp2
Founded by two gym owners in 2015, Coach Catalyst was created out of their struggle to scale their business while maintaining a personal touch with each client. They created Coach Catalyst to help coaches everywhere improve client results by making it easier to scale. It also has a mobile app, MyCoach, that helps clients with accountability by checking in on whether they’ve completed healthy habits.
Though its website says it’s for life and business coaches, too, Coach Catalyst’s main user base has been built upon gym owners and health and fitness coaches. So, that seems to be where its strength lies.
Coach Catalyst's pricing depends on how many clients you have on their platform. Pricing starts at $39/month for up to 12 clients. There is a free 14-day trial that gives you full access to all of the features without asking for your credit card info.
“This software has allowed me to stop using Google Sheets to track client progress and share workouts. My clients have one app that they use to get workouts, daily accountability, store their personal data, and so much more. Before I was using multiple apps to hold all this information."
Ashley K via Capterra3
“I'm able to fully coach all of my clients on one space. The app itself allows one to coach in any capacity at a high level in a very professional format and setting. I love working with this company and using their amazing software!"
Allison P via Capterra3
Paperbell is an all-in-one coaching software that helps coaches manage their business, clients, and coaching programs. Where Paperbell shines is taking care of the business/admin parts of being a coach. It allows you to create coaching packages that your clients can purchase online, set your availability for easy booking and see all your client data in one place. However, Paperbell doesn’t have assessments, metrics or a place to track client goals beyond private notes you can add to each client.
Paperbell is best suited for coaches of all kinds, who want to streamline their business, save time, and focus on coaching their clients.
Paperbell offers a free account that has 100% of the features without requiring you to enter credit card details. There is no time limit on the free account. It's free for your first client, and after that, you will be asked to upgrade. The plan is $50/month billed monthly, and includes unlimited clients, packages and contracts.
“I really like Paperbell. It’s easy to use. Paperbell is always open to feedback and they are continually working on updating the tool. I have used almost every feature and I trust that they will fix all bugs asap."
Mary, via Capterra4
"So far I'm happy with it. As a solopreneur who has tried the more involved CRMs, discovering Paperbell has saved me time. I tried Dubsado, but it took months to try to figure it all out and it was way too big for my needs, Paperbell is a much better fit. I don't need a million bells and whistles, just something clean and straightforward, which Paperbell is. There are still features I'm hoping they'll bring into the service, but I knew going in it is still growing."
Mary, via Get App5
Profi falls somewhere between a coaching tool and a marketing app. It includes a range of features designed to help organize and scale service delivery, including scheduling, video conferencing, programs, member portals and a community space. It also has a convenient toggle that lets you easily switch between the admin view and the client view, so you know exactly what your coachees see in their Profi account.
Profi is targeted at service-based businesses, whether that's solopreneurs or larger companies. While this includes coaches, it also encompasses corporate trainers, therapists and consultants.
Profi offers a 30-day free trial for solo businesses. Solo plans start at $59/month billed monthly for up to 25 active clients.
“Our teams are using Profi daily and they can't imagine going back to our old toolstack. It has everything we need in one place. We mostly use this platform to create educational content (incl. courses and hybrid type of programs) for our customers + provide them with 1:1 support via video calls."
Alex K, via Capterra6
"I'm very happy with Profi! All my courses and consulting will be done on this platform going forward. I've even replaced Zoom with Profi's video conferencing and meeting system."
Jim G, via Capterra6
Simply.Coach combines business management tools such as contracts and invoicing with digital coaching tools that include premade templates for impact assessment, 360 Feedback and coaching intent.
Beyond client management, Simply.Coach also has features to help you with marketing and sales for your online coaching business.
Simply.Coach would be a good fit for individual coaches across all industries. It is especially useful for coaches who work with multiple clients and need to keep track of their appointments, progress, and payments.
Simply.Coach offers a 14-day free trial. Paid plans for independent coaches start at $19/month billed monthly.
“The Simply Coach platform is a straight forward effective solution that has helped create a seamless coaching experience for my clients. It makes the follow-up and resources delivery centralised and professional. The whole thing is just more ergonomic from a coaching perspective."
Chris W, via Capterra7
" I think I am just at the tip of the iceberg but the tool is helping me centralize and standardize my practice, automate nudges, share content, and manage my business in (almost?) one tool. I'm really excited to learn more."
Sean B, via Capterra7
As you can see, there's an array of online coaching platforms on the market. Many of these are suitable for individual coaches who are looking to streamline their admin and coaching process. However, if you're looking to truly unlock the next level of transformation in your organization, you need something more advanced.
F4S is the only digital coaching platform built on more than 20 years of motivational research. From our assessments and coaching programs to our culture mapping and team-building tools, we use science-backed technology to create lasting change.
So, whether you're a coach yourself, or are an organizational leader looking to implement a professional development program, you can rest assured you're delivering a world-class experience with F4S.
90% of users achieve their goals in 4-9 sessions with Fingerprint for Success. The best part? Sessions only take 5-15 minutes. Get started for free with your personalized program now.
Our expert coaches have designed hyper-effective programs that will help
you improve your mental health, wellbeing, productivity, leadership and more.
Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!
Your recommended programs include:
Our expert coaches have designed hyper-effective programs that will help you improve your mental health, wellbeing, productivity, leadership and more.
Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!
Your recommended programs include:
Take your teaming to the next level in this high impact 9-week team coaching program with Coach Marlee. Discover and optimize complementary strengths and unique talents with your team, reach decisions together quickly, enjoy team cohesion, high energy and motivation as a bonded team.
Impress yourself and others with your attention to detail! Develop a genuine appreciation, energy and stamina for detailed thinking to execute your vision, measure performance in yourself and others while also accelerating your ability to learn and change.
In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.
Multiply your impact by embracing the experience and genius within others. During this eight week program Coach Marlee will help you to develop a genuine appreciation for experimentation and data and a willingness to empower the opinions, feedback and insights within your team and others in your life.
Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.
Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.
Develop ‘step back’ mastery for increased self-awareness and developing mindsets and tools for constant improvement. Reflection and patience is core to consolidating learning, development, strategic thinking, recharging and living an authentic and meaningful life.
Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.
Explore, develop or strengthen your emotional intelligence (EQ). Awareness of your and others’ emotions is at the heart of influencing, ‘reading people’, impactful communication, deep relating and authentic connection at work and in life.
Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.
“Marlee helped me discover skills in myself and about others on how to work together as a team!”
“This coaching program has really helped me to see the value in goals, and get much better at setting them. It’s had a really positive impact on my career!”
“This was a good reflection and trigger to make the decision that I was pondering!”
“This wellbeing program blew my expectations. At first I thought the program was just going to help me with weight loss, but as I went through, I got so much more. This program has helped me shift my entire thinking and attitudes about myself, helping me to prioritize my health and wellbeing. I feel amazing!”
“I have always found it hard to ‘slow’ down but this helped me to see how I can slow down to speed up”
“Awesome and effective coaching program of helping to increase motivation for goal challenged people. Fallen in love with goals and looking forward to more BHAGs. Highly recommend the coaching for GoalCatcher!”
"Great experience overall! The 'Attention to detail' coaching program really helped me a lot as it opened up a new way for me to see things. This is very useful in my approach to work."
“What an awesome way to get better at collaborating with my teammates! Thumbs up Marlee!“
1. GetApp: https://www.getapp.com.au/reviews/106595/nudge-coach
2. GetApp: https://www.getapp.com.au/software/115479/coaching-loft
3. Capterra: https://www.capterra.com/p/187707/Coach-Catalyst/reviews/
4. Capterra: https://www.capterra.com.au/software/206052/paperbell
5. GetApp: https://www.getapp.com/hr-employee-management-software/a/paperbell/reviews/
6. Capterra: https://www.capterra.com/p/202394/awarenow/reviews/
7. Capterra: https://www.capterra.com/p/232231/SimplyCoach/
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