With one in five people believing a global recession is 'highly likely' in 2023, it's safe to say the modern workforce has a lot on its mind¹. Organizations are facing tighter budgets, and seeing a decline in morale and engagement².
In the face of this uncertainty, it's important to have a game plan to retain talent, develop leaders, and improve overall culture. Providing a structured approach to people development, a scalable coaching program provides a life raft to weather the storm.
Both CoachHub and Fingerprint for Success (F4S) are digital coaching platforms that provide professional coaching to employees at all career levels. But while they both offer personalized coaching, they are quite different in their approaches.
Wondering whether to choose CoachHub or Fingerprint for Success for your talent development platform? Read on for everything you need to know.
CoachHub is a popular coaching software platform developed by experts in behavioral science and positive psychology.
CoachHub’s coaching pool consists of 3,500 business coaches. They are spread across 90 countries and offer coaching to over 1000 enterprises around the world. The coaching is offered to employees on a one-on-one basis. CoachHub’s goal is to provide professional development at an individual level, as well as company-wide transformation.
CoachHub's digital coaching experience focuses primarily around video and phone calls, with some chat-based messaging.
Fingerprint for Success is an online coaching, collaboration, and performance platform. Through AI-based and human coaching, our mission is to make professional development accessible to all.
F4S was founded in 2016 by Michelle Duval, who pioneered the field of professional coaching in Australia. Noticing that personalized leadership development was a privilege reserved only for an elite few, Duval set about finding a way to bring coaching to the masses. In collaboration with other coaching experts, she developed a scalable virtual coaching platform powered by the world's first AI coach, Marlee.
F4S is based on 20+ years of motivation research. The F4S experience starts with an evidence-based assessment, which creates your unique 'fingerprint' across 48 motivation categories. These are benchmarked against the traits of highly successful people and inspiring leaders to illuminate areas for development. From here, we recommend personalized coaching pathways to help individuals and teams reach their full potential.
As a digital coaching platform, CoachHub's features include:
CoachHub also recently launched AIMY, an AI-powered assistant. Although billed as the 'world’s first conversational AI coach,' this title actually belongs to F4S’s Marlee – which was launched in 2021, a full two years prior. Here's how AIMY works:
Based on decades of research, F4S brings a much-needed, evidence-based approach to the career coaching market. Our program helps to unlock the potential of people and organizations through features, including:
Ready to achieve next-level results with your team? Take the free assessment to find out workplace preferences and communication styles of your team.
CoachHub does not list standardized pricing on its site. Instead, it encourages interested organizations to request a demo. From there, CoachHub creates a coaching plan customized to the needs of the organization, which will serve as the basis of a quote. The pricing will also be influenced by the type of plan and number of employees.
CoachHub does not offer a free tier, and some plans reportedly start at US$275 per month.
Fingerprint for Success offers clear and transparent pricing. Users can start with the free tier to take the work style assessment, and compare results with up to five team members. You can also access free coaching programs from Coach Marlee.
Individuals can elect for a pro plan at US$9.60 per month. This tier allows you to compare the results of unlimited numbers of team members so you can track how their work styles change over time, plus anytime access to all Coach Marlee programs.
The highest tier is for larger organizations, and costs US$9.60 per user per month. This plan has all the features of the other two tiers, plus some additional ones. These features include bulk inviting, aggregated data, and API integration with other powerful tools.
CoachHub has somewhat positive reviews on third-party sites. On review aggregator Featured Customers³, CoachHub has 4.8 out of 5 stars, averaged from over 773 user ratings. These quantitative ratings are in line with the testimonials on its site, and typically come from HR leaders of top enterprises.
For example, Calypso de Frondeville, an HR Manager at Lacoste, praised the CoachHub community. This community is made up of a pool of coaches, who collectively speak 60 different languages.
"This digital solution gave me the opportunity to interact with my peers in different countries. We share common challenges and best practices, all the while getting better at active listening,” said de Frondeville.
While most testimonials gave praise from the organization’s or HR’s perspective, some provided insights from the user point of view. One such example was Adeel Hasan Jafri, a finance manager at Coca Cola; “The whole program changed my own thinking and I must say I am a different person now,” he said.
While coaching is the exclusive focus of CoachHub, Fingerprint for Success also offers a suite of complementary features. As such, the reviews of Fingerprint for Success tend to focus on the platform as a whole, rather than just coaching.
These glowing reviews notably come from a cross-section of organizations from different industries. One comes from Cliff Obrecht, co-founder and COO of Canva. Obrecht noted that Fingerprint for Success was helpful to both him individually and the organization as a whole.
“F4S has helped me understand how I work and improved how I work with others (as I now understand key strengths),” Obrecht said, adding, “F4S is a central component of our people growth strategy at Canva and empowers us to harness our unique culture and optimize 3,500 as we scale,” said Obrecht
Adam Theobald, co-founder of Ordermentum, shared similar sentiments. He believes that Fingerprint for Success is key to improving work relationships.
“F4S gave me a new level of understanding around my strengths and blind spots. It showed how we could maximize capabilities and minimize weaknesses of key personnel.
“If you want to get the most out of yourself and business relationships, it's a no-brainer,” he said.
The reviews for specific F4S coaching programs, such as increasing EQ, are similarly glowing; “This coaching program has helped me improve the way I connect, relate and communicate – deepening my relationships with others and also with myself,” said one user.
Coaching generates a multitude of benefits for organizations. Companies who invest in executive coaching see a significant ROI across the entire workforce, with every US$1 spent producing a return of around US$7.90⁴.
According to the International Coaching Federation (ICF), the average coaching ROI is 700%⁵. They also found 86% of organizations saw an ROI from coaching programs.
One of the biggest benefits of coaching is an increase in job performance. And the numbers speak for themselves. Research shows that coupled with training, coaching leads to an 88% improvement in productivity.
Plus, the data shows that coaching helps keep high-performing employees around for longer. ICF data shows that 93% of companies report less turnover when they offer coaching to employees as a benefit.
So, you might be wondering how the ROI of F4S compares to CoachHub? Well, CoachHub users report an ROI of 8x. Meanwhile, users of the Fingerprint for Success toolkit, which includes coaching, see an astonishing 752% ROI in just one year.
Becoming a coach on CoachHub is by application only. To be accepted, coaches must meet several requirements. You need a certification from a leading coaching association. You also need over 6 years of work experience, and at least 500–1000 hours of professional coaching experience.
Accepted coaches work flexibly. You can work from anywhere in the world and maintain a flexible schedule. They can also conduct their coaching entirely through CoachHub, without the need for any other external platforms. Coaches benefit from CoachHub’s existing network of client companies. These enterprise clients also give regular feedback to coaches, so they can grow their skills.
Wondering how you go about joining Fingerprint for Success' team of world-class coaches? As we maintain the highest level of coaching, all coaches must be trained and certified by Fingerprint for Success.
The F4S Coach & People Leader Certification Program is ideal for a broad range of leaders. These include professional coaches, business leaders, HR professionals, and tech investors.
The F4S Coach & People Leader Certification Program consists of three modules. The first is the F4S Assessment Engine, which teaches the Inventory for Work Attitude & Motivation (iWAM). The second is F4S for Entrepreneurship, which focuses on the attributes of successful businesses. The third is Coaching with F4S, which equips coaches with different coaching interventions.
Coaches benefit from direct access to the Fingerprint for Success platform, which boasts reliability scores of over 90%. This facilitates buy-in from organizations and team members. Coaches are added to the Fingerprint for Success directory. Enterprises in need of coaching can find them through there.
Coaches also get ongoing professional development from Fingerprint for Success. The organization provides a community of like-minded coaches, leaders, and mentors. Plus, the organization provides coaching enrichment tools, tips, and best practices.
Learn more about becoming an F4S coach or join the F4S global community dedicated to the future of human development.
CoachHub and Fingerprint for Success are both digital coaching pioneers. But they differ in several key aspects, which are important for business leaders to consider.
The first is accessibility. CoachHub does not offer a free tier. Because Fingerprint for Success offers a free plan, it's far easier for organizations to get started with the platform. Once you get value from the free plan, you can more confidently decide whether to upgrade.
Second, CoachHub was built from the ground up as a platform for coaches and coachees. As a result, it focuses on just one aspect of professional development: coaching. Meanwhile, Fingerprint for Success is a powerful all-in-one solution. Each aspect of the product suite has been thoughtfully designed to work together in order to get the most out of people and organizations. As such, Fingerprint for Success is as much science as it is a digital coaching solution.
The third is standardization. CoachHub accepts coaches who have any notable certification from a coaching organization. Meanwhile, the coaches for Fingerprint for Success must go through the F4S Coach & People Leader Certification Program. This ensures that all F4S coaches deliver the same, top-quality user experience.
CoachHub does not publicly share how much it pays its coaches.
CoachHub is a digital coaching platform, offering holistic people development to forward-thinking companies. As well as coaching, the platform facilitates scheduling, goal-setting, and progress monitoring.
AIMY is an AI-powered coaching assistant inside CoachHub. Using machine learning, AIMY analyzes data from coaching sessions and provides relevant insights. These recommendations are customized to the employee’s learning style and progress. Coaches can also identify areas for improvement based on coaching trends and patterns.
While both are AI-powered, AIMY and Coach Marlee are very different.
As the world's first official AI coach, Marlee has three key distinctions from competitors. First, Coach Marlee is designed to emulate the human coaching process by asking the right questions at the right time.
Second, it has been radically improved since its initial creation in 2021. Its second version has been trained on over 50,000 coaching sessions, making it the most advanced chatbot coach on the market.
Finally, Coach Marlee has rapid, proven results. With Coach Marlee, users achieve their goals in just four to nine weeks – compared with the three to six months it takes with human coaches.
F4S programs were designed by world-renowned coaches to put you and your team firmly on the path to success. With sessions only taking 5 to 15 minutes, it makes professional development for employees easy. Get started for free with your personalized program now.
Our expert coaches have designed hyper-effective programs that will help
you improve your mental health, wellbeing, productivity, leadership and more.
Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!
Your recommended programs include:
Our expert coaches have designed hyper-effective programs that will help you improve your mental health, wellbeing, productivity, leadership and more.
Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!
Your recommended programs include:
Take your teaming to the next level in this high impact 9-week team coaching program with Coach Marlee. Discover and optimize complementary strengths and unique talents with your team, reach decisions together quickly, enjoy team cohesion, high energy and motivation as a bonded team.
Impress yourself and others with your attention to detail! Develop a genuine appreciation, energy and stamina for detailed thinking to execute your vision, measure performance in yourself and others while also accelerating your ability to learn and change.
In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.
Multiply your impact by embracing the experience and genius within others. During this eight week program Coach Marlee will help you to develop a genuine appreciation for experimentation and data and a willingness to empower the opinions, feedback and insights within your team and others in your life.
Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.
Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.
Develop ‘step back’ mastery for increased self-awareness and developing mindsets and tools for constant improvement. Reflection and patience is core to consolidating learning, development, strategic thinking, recharging and living an authentic and meaningful life.
Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.
Explore, develop or strengthen your emotional intelligence (EQ). Awareness of your and others’ emotions is at the heart of influencing, ‘reading people’, impactful communication, deep relating and authentic connection at work and in life.
Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.
“This program helped me kickstart my journey to wellbeing. Never could I have imagined an AI coach being this good - as if you're talking to a real human and how Marlee made me accountable to my goals. Super awesome experience that you definitely got to try!”
“I think Marlee is impressive!”
“I really struggled with the idea and concept of my own power and it was getting in the way of my work, my relationships and my happiness. This program with Marlee has helped me understand why, develop a deeper relationship with my own power and as a result, I'm feeling more confident and competent as ever!”
“I learned to make real progress, take action, review”
“Marlee helped me to work on my self-belief”
“Marlee helped me build deeper levels of self-esteem and how I valued myself vis-a-vis the greater world. It also taught me courage to believe in my beliefs, and that it is not about success or failure, but that we give it a go, a try”
“I found the importance of setting goals. It’s a mindset”
“Always thought-provoking and well worth my time”
Learn how to connect with colleagues and boost workplace motivation.
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