Virtual coaching platforms: comparing prices

Here's how our digital coaching platform is different from similar options:

Compare BetterUp and CoachHub with F4S pricing

Furthermore, we find that Coach Marlee provides superior results to working with a human. While some people are initially resistant to working with an AI coach, they are always pleasantly surprised by the experience. Many individuals find it difficult to open up to a human coach, no matter how professional they may be. As Coach Marlee is AI-based, this barrier is removed. Coach Marlee acts as a sounding board and mentor, with whom coachees can share without judgment.

Plus, human coaches are often juggling a steady flow of clients. When trying to manage a high client volume, it's difficult to maintain a strong coaching relationship with all coachees. F4S' AI-based coach is able to provide access to leadership development at scale, without sacrificing any of the quality.

However, we do also have human coach professionals available if this is your preference. Our fabulous coaches have the highest level of training available, including accreditations from the International Coaching Federation. We also have a vast coaching circle with many different areas of specialization, including career coaching, leadership coaching, executive coaching, and health coaching.

Book a coaching session using our (human) coach directory.

Fingerprint For Success reviews

Hear from the companies that have already used F4S's personalized coaching to reach their organizational goals.

Improving performance, wellbeing and happiness at work

Supporting entrepreneurs to build high-performing teams

The University of Technology Sydney (UTS) is a world leader in supporting students in entrepreneurship. UTS uses F4S in the faculty of engineering. Coaching programs support entrepreneurs and startups in the development of important soft skills needed to build high-performing teams.

Improving mentor-mentee relationships

Fostering efficient, happy teams

Frequently asked questions

Will my personal data be securely held?

Yes, we guarantee the highest level of security and privacy. We use advanced technology, to allow data to be used to improve future coaching sessions without giving away any identifying information about coachees.

Can I cancel anytime?

Yes, you can cancel your Fingerprint for Success account at any time. If you are on a paid individual or team plan, you can also choose to downgrade to a free plan to continue accessing some of our coaching and goal-setting features.

Is BetterUp free?

No, BetterUp does not have a free coaching option. On the other hand, F4S has an extensive free offering, including access to 48 motivational traits and an 8-week AI coaching program. We also offer free trials for our premium individual and team plans.

How much is BetterUp coaching?

It’s tricky to find an exact answer to the question ‘What is Betterup's pricing?’ as prices are available upon request only. The closest answer we can find is on their website, where it states:

"We offer monthly subscriptions to BetterUp, which include 1:1 coaching sessions, an on-demand content library, goal-setting features, and more. We have several pricing options based on how often you want to meet your coach."

However, there are rumors that it costs $499 per month to work with a BetterUp coach.

Is BetterUp worth it?

Both Fingerprint for Success and BetterUp use data-driven insights and AI technology to help coachees reach their personal and professional goals. Both also offer coaching and evidence-based assessments. However, there is a clear distinction: Betterup focuses on one-on-one live video coaching, for a substantial fee. Meanwhile, F4S makes professional coaching accessible, through our scalable and personalized AI coaching program.

At the end of the day, the answer to the question ‘which one is more worthwhile: F4S or a BetterUp coach?’ will depend largely on your preferences, goals, and budget.

What does CoachHub cost?

CoachHub is a virtual coaching platform that connects users with certified coaches who provide one-on-one coaching sessions via video conferencing, phone calls, or instant messaging. For individual users, the cost ranges from $275 to $649 per month, depending on the coaching package selected. For teams and enterprise customers, the pricing is typically customized based on the number of users and the specific coaching needs of the organization.

Key features of our virtual coaching platform

F4S' online platform has a powerful suite of features, designed to optimize human performance and collaboration. These include: